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Two proposals for the same website can differ by tens of thousands of dollars. Here is how operations and marketing leaders can tell what each one actually includes.
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Launch day is the start of a website’s working life, not the end of the project. Operations managers and marketing directors should know what support and training an agency provides afterward.
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Email, SMS, and social messaging often run as separate tools with separate customer lists. Operations managers and marketing directors should know how an agency connects them into one system.
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Search engines need to crawl, index, and understand your site. Operations managers and marketing directors should know how an agency plans site architecture before a single page gets built.
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Operations managers and marketing directors choosing a web agency should ask how much the team knows about their market, not just WordPress. Industrial, hospitality, and health and beauty sites each have requirements a generalist can miss.
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Operations managers and marketing directors outgrowing a template WordPress site should understand what custom web development actually means — CRM, omnichannel marketing, security, and e-commerce built to fit the business.